Original Information via The Economic Reporter, a quarterly publication from City of Mesa Office of Economic Development
The City of Mesa Office of Economic Development (OED) has launched a comprehensive brand refresh and a new web-based aerial view tool, AerialMesa.com. The new creative for the suite of marketing materials and AerialMesa.com are used to promote Mesa as a premier location for businesses to locate and grow.
The OED team works to enhance Mesa’s economy, by supporting the creation of quality jobs, increasing per capita income, and improving the quality of life for residents. Economic Development staff accomplishes this mission by promoting Mesa as a premier location for business by targeting key industries that provide high wage jobs. The City of Mesa Office of Economic Development is the primary point of contact for businesses, site selectors, and community stakeholders to obtain technical expertise and support services necessary to properly evaluate business opportunities in Mesa.
To fulfill our mission, it is critical that we have well-branded, professional marketing collateral and tools to tell a compelling story about why Mesa is the right place for companies to locate and grow. Although OED’s collateral is periodically revised with the latest content, the branded look and feel had not been updated in several years. It was time to review our target audiences, value propositions, positioning, and key messages for our various industries sectors and apply that in both word and image in our collateral.
OED partnered with HAPI, a full-service branding firm to conduct a brand audit and develop a refreshed look and feel for OED marketing collateral. That brand was then applied to Mesa’s City Profile and four targeted industry brochures, namely healthcare, education, aerospace/aviation, and technology. Additional marketing collateral is forthcoming.
